Privacy policy

This Privacy Policy describes how paraisoapparel.com collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

Device information

  • Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
  • Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
  • Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixel.
  • Disclosure for a business purpose: shared with our processor Shopify.

Order information

  • Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
  • Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: shared with our processor Shopify.

Customer support information

  • Purpose of collection: to provide customer support.
  • Source of collection: collected from you.

Privacy Policy Add-On for SMS & Marketing Automation

SMS Marketing & Communications

By providing your phone number at checkout, subscribing via our website forms, or texting any keyword to our number, you agree to receive SMS marketing messages and notifications from Paraiso Apparel. This may include promotions, product updates, abandoned cart reminders, browse-abandonment reminders, and other transactional or marketing messages related to your shopping activity.

Message frequency varies. Standard message and data rates may apply.
You may opt out at any time by replying STOP.

How We Collect and Use Phone Numbers

We collect your phone number when you:

  • Enter it at checkout

  • Sign up through an SMS or newsletter form

  • Text a keyword to opt in

  • Create an account or join a waitlist

We use your phone number to:

  • Send order updates and customer support messages

  • Share marketing messages, promotions, or offers

  • Send reminders when you have viewed a product or abandoned your cart

  • Deliver personalized recommendations based on your browsing behavior

We do not sell or share SMS opt-in data or phone numbers with non-affiliated third parties for their own marketing. Phone numbers are only shared with vendors strictly necessary to deliver our SMS program (such as our SMS platform provider).

 

Cookies & Tracking Technology for Cart and Browse Activity

Paraiso Apparel uses cookies and website tracking tools to understand how you interact with our store. This includes:

Abandoned Cart Tracking

Cookies track items you add to your shopping cart so we can determine when your cart has been abandoned. This information is used to send you cart reminder messages via email or SMS.

Example:
"Paraiso Apparel’s website uses cookies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages via SMS."

Browse Abandonment Tracking

If you view a product and do not complete a purchase, our website may use cookies or similar technologies to recognize this activity. We use this information to send you SMS reminders or product follow-ups (if you have opted in to SMS).

Location Tracking and Location-Based Services (If Enabled)

If our privacy policy mentions location tracking or location-based services, we must describe how it works. Here is compliant language:

Paraiso Apparel may collect approximate location data (such as city or region) based on your device or IP address. This information is used to:

  • Personalize content or recommendations

  • Ensure accurate regional pricing, shipping estimates, or taxes

  • Prevent fraud and maintain site security

We do not collect precise GPS location data.
You may disable location tracking in your browser or device settings.

Third-Party Data Sharing

We may share limited data with trusted service providers for purposes such as:

  • Delivering SMS messages

  • Processing payments

  • Fulfillment and shipping

  • Website analytics

  • Customer support

SMS opt-in data, phone numbers, and consent information are never shared with non-affiliated third parties for their own marketing purposes.

All third parties are contractually required to protect your data and may not use it for unrelated purposes.

 

Minors

The Site is not intended for individuals under the age of 18. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
  • We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

By signing up via text you agree to receive recurring automated marketing messages and shopping cart reminders from Paraiso By Stacy at the phone number provided. Consent is not a condition of purchase. Reply STOP to unsubscribe. HELP for help. Msg frequency varies. Msg & Data rates may apply. View Privacy Policy & ToS